BOLD
BRANDS
WIN

BOLD
BRANDS
WIN

the launch gym
the launch gym

We train challenger brands to stand out, build a distinct identity and launch strong.

We train challenger brands to stand out, build a distinct identity and launch strong.

choose a programme

choose a programme

choose a programme

brand assessment

brand assessment

brand assessment

brand Strategy, identity and activation for companies ready to become unmissable
brand Strategy, identity and activation for companies ready to become unmissable
Logo Icon
Logo Icon

Strong brands = 70% faster growth

Strong brands =
70% faster growth
Distinct brands =
7x pricing power
Weak brands
disappear

Distinct brands = 7x pricing power

Weak brands disappear

Which side of that line you land on starts with brand strategy, identity and activation. In that order.

Take Brand assessment

Take Brand assessment

programs

Three core programmes to get you launch ready.
choose what you need, or we'll build your brand a custom training plan.
Three core programmes to get you launch-ready.

choose what you need, or we'll build a custom training plan.

Strategy

Brand and marketing decisions only feel hard when the foundations aren't defined. We build the positioning that lets you own your space, the customer profile that makes the right people feel seen, and the strategic clarity that makes decisions, from pricing to hiring, feel obvious.

Image: Strategy

Strategy

Brand and marketing decisions only feel hard when the foundations aren't defined. We build the positioning that lets you own your space, the customer profile that makes the right people feel seen, and the strategic clarity that makes decisions, from pricing to hiring, feel obvious.

Image: Strategy

Strategy

Brand and marketing decisions only feel hard when the foundations aren't defined. We build the positioning that lets you own your space, the customer profile that makes the right people feel seen, and the strategic clarity that makes decisions, from pricing to hiring, feel obvious.

Image: Strategy

Identity

A visual and verbal brand identity that makes you proud enough to boast about it. We craft what you say and how you look. The words that tell your story. The visuals that make people stop. All of it working together, so your brand shows up consistently and powerfully wherever you take it.

Image: Identity

Identity

A visual and verbal brand identity that makes you proud enough to boast about it. We craft what you say and how you look. The words that tell your story. The visuals that make people stop. All of it working together, so your brand shows up consistently and powerfully wherever you take it.

Image: Identity

Identity

A visual and verbal brand identity that makes you proud enough to boast about it. We craft what you say and how you look. The words that tell your story. The visuals that make people stop. All of it working together, so your brand shows up consistently and powerfully wherever you take it.

Image: Identity

Activation

A launch plan you can execute with confidence, instead of second-guessing at 3am. We map every move of your GTM activation. The motion, the channels, the tactics and the timeline. When launch day comes, you'll perform like you've been training for this. Because you have.

Image: Activation

Activation

A launch plan you can execute with confidence, instead of second-guessing at 3am. We map every move of your GTM activation. The motion, the channels, the tactics and the timeline. When launch day comes, you'll perform like you've been training for this. Because you have.

Image: Activation

Activation

A launch plan you can execute with confidence, instead of second-guessing at 3am. We map every move of your GTM activation. The motion, the channels, the tactics and the timeline. When launch day comes, you'll perform like you've been training for this. Because you have.

Image: Activation

explore programs

explore programs

explore programs

Kyomi W. Marketing Agency Owner

A truly unique ability to distill what the most impactful steps are when it comes to brand strategy and execution.

René S. Startup Founder

I didn't expect strategy to feel this energising. Sharp and challenging, TLG's coaching got me from 0-10.

Brenda M. Non-Profit Director

I came in overwhelmed. I left with a brand strategy, identity and plan I believe in. Worth every session.
The launch gym:
your brand's personal trainer
Most founders are brilliant at building.

But turning that into something the market can't ignore takes a different kind of expertise.
And many only notice when it's time to make the brand visible.

We build structured, progressive programming that starts with strong foundations. Builds your brand identity. Then helps you launch strong.

That way, by the time your brand meets the market, it's distinctive enough to turn heads and compelling enough to make them choose you.

Your brand's visuals matter. They just can't do the work alone.
The Launch Gym was built for this
positioning
positioning
Your brand needs the right positioning, the right audience and the right message to reach them.
positioning
positioning
Your brand needs the right positioning, the right audience and the right message to reach them.
positioning
positioning
Your brand needs the right positioning, the right audience and the right message to reach them.
Launching
Launching
You have a product. You need a brand and a launch plan to get it in front of the right people.
Launching
Launching
You have a product. You need a brand and a launch plan to get it in front of the right people.
Launching
Launching
You have a product. You need a brand and a launch plan to get it in front of the right people.
Expanding
Expanding
Every new market is a new opportunity. We build the strategy that translates your brand into each one.
Expanding
Expanding
Every new market is a new opportunity. We build the strategy that translates your brand into each one.
Expanding
Expanding
Every new market is a new opportunity. We build the strategy that translates your brand into each one.

start training

start training

start training

Numbers That Tell Our Story
Numbers That Tell Our Story

Brands and products launched across tech, health, finance, consumer goods and non-profits.
Enough reps to know what breaks and what breaks through.

Distinctive brands launched

Each programme is informed by real brand building. Nothing theoretical.

20+
Brands launched

Each programme is informed by real brand building. Nothing theoretical.

20+
Years of Expertise

Frameworks, methodologies and insights. Refined across real launches.

12+
Years of Expertise

Frameworks, methodologies and insights. Refined across real launches.

12+
Global Markets

Brand and products launched across major markets inc. the UK and Europe.

5+
Global Markets

Brand and products launched across major markets inc. the UK and Europe.

5+
the launch gym
train to win

The full Launch Gym experience is coming.
Until then, the brand readiness assessment is the best place to start.

Get your brand plan

8 questions. 5 minutes. 1 free bespoke brand performance plan.

the launch gym
train to win

The full Launch Gym experience is coming.
Until then, the brand readiness assessment is the best place to start.

Get your brand plan

8 questions. 5 minutes. 1 free bespoke brand performance plan.

the launch gym

train to win

The full Launch Gym experience is coming.
Until then, the brand readiness assessment is the best place to start.

Get your brand plan

8 questions. 5 minutes.

1 free bespoke brand performance plan.